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The Schumacker Report

BOWLING IS DIFFERENT TODAY
than 40 years ago. We all can agree on that. Opinions diverge; however, when the discussion turns to the current state of bowling and its future prospects. Those individuals identified with the sports sanctioning bodies (American Bowling Congress, Women's International Bowling Alliance) justifiably look at recent trends as threats to the very existence of bowling.

Many progressive bowling proprietors, on the other hand, look at the current trends as an opportunity to move their business into a new era.
So which is it? Is bowling in a “near-death” state, or are we on the verge of an entirely new era? Let's check it out.

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Schumacker Report

 Bowling Operations

The Core Bowling Model

Bowling, as a commercial activity,

has been popular for over fifty years. The league driven traditional (Gen2) bowling center has been the predominant business structure throughout this period. In recent years, a number of new business models have been developed, which utilize bowling in non-traditional means.1 In some cases, bowling has actually become a complementary business activity rather than the core. SpareZ, although utilizing an innovative business model, remains a Core Bowling Concept, one where the most important product is the sale of a bowling experience.

 

The Core Bowling Model is based on the belief that the most important activity in the business is creating the experience of bowling. All other business activity is either ancillary or complementary to bowling.

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Core Bowling Model

 

 




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