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Bowling, as a commercial activity,
has been popular for over fifty years. The league
driven traditional (Gen2) bowling center has been
the predominant business structure throughout this
period. In recent years, a number of new business
models have been developed, which utilize bowling in
non-traditional means.1 In some cases,
bowling has actually become a complementary business
activity rather than the core. SpareZ, although
utilizing an innovative business model, remains a
Core Bowling Concept, one where the most important
product is the sale of a bowling experience.
The Core Bowling Model is based on the belief that
the most important activity in the business is
creating the experience of bowling. All other
business activity is either ancillary or
complementary to bowling.
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